A/B testing. Best practices for FinTech

Following my Growth marketing checklist for FinTech, which was written some posts ago, let’s consider today a A/B or Split testing. Imagine, you want to move a certain call-to-action (CTA) button to the top of your homepage instead of keeping it in the sidebar and improve its click-through rate. To A/B test this hypothesis, you […]

Success metrics for Product Owners in FinTech

Following my Growth marketing checklist for FinTech in previous posts, for me personally the most interesting part is a product management, because it is 80% of success on the market. A lot of things depends on Product Owner but how to know that your Product Owner performs well? Does she/he ask right questions with right […]

Growth Marketing Case. Digital payment application

About Sonect AG Our solution, a financial platform (digital payment application) that makes cash withdrawals simpler and more cost efficient, offers a solution to 3 parties: For users: Our users have the opportunity to withdraw cash via their smartphone at over 2,300 points of sales all over Switzerland. We provide access to cash even in […]

4 Marketing tips to survive & prosper during pandemic

1. Turn on all marketing communications efforts to online channels. Be human, share from your heart, and be empathetic. If your branch/office is closed at first notify vie email your clients about the changes in the working hours or when your office will be open. Put the same info in google maps or similar service.  […]

5 Crucial FinTech marketing channel metrics

Hope more or less you defined your FinTech marketing strategy,  you follow the inbound methodology:  Created a blog and start filling it with relevant content. Set up your social media channels, start to post tweets and share insightful observations about your industry. Your added CTA’s take potential customers through to landing pages so you start […]

6 Marketing strategies to Promote your FinTech Startup

6 maybe 9 months you develop a product that solves a complex financial problem. Hundreds, maybe even thousands, of people could benefit from your product, if only they knew about it. Spreading the word to your close friends and family, that is not enough to help you scale.  Clients want a quick solution; they don’t […]