The FinTech Project Manager’s Checklist

Today I want to show you a hidden part of my work – Agile project management, and shortly present my checklist. The FinTech Project manager’s checklist is an inherent tool for the productive Project Manager.  It doesn’t matter whether you run a project from scratch or taking over one that’s already been started. Project planning […]

Top 50 Fintech blogs for PR in 2021. Part 1

Following my FinTech Growth Hacking Checklist let’s talk about social media channels, also I included here blogs, different open topic-related platforms. Read my 50 FinTech media resources which I used for international promotion for my client. Additionally all of them perfectly fit for any kind of advertisement & SEO of your fintech project. 1. MEDICI: #1 […]

Influencer marketing regulation. 16 different markets

Let’s proceed with previous topic (all of them from the Growth hacking checklist for FinTech) and consider today a legal part of Influencer marketing. Well, for FinTech Influencer marketing work all rules below. Thus In the UK and the US appeared the rules. But common issue arises when there isn’t a monetary exchange or formal […]

Influencer marketing in FinTech. Pro vs Contra

Influencer marketing is also being used for fintechs. It builds brand awareness and hype, drive sales and possibly the best advertising channel amid a lockdown. Digital banks like Starling and consumer fintechs such as Plum, digital mortgage-broker Habito, Gen-Z banking app Zelf, Germany’s Vivid money, SME bank Penta, and Klarna actively experiment with influencer marketing  We observe a […]

FinTech. How to increase your Customer base?

For all fintech startups, companies and their services to fight with the risk of financial crimes such as: money laundering and terrorist financing is significant part of success to win client’s trust. Customers feel more comfortable with businesses that have security measures (Harward Business Review), so provide your potential clients security concerns to your customers.  Implement […]

A/B testing. Best practices for FinTech

Following my Growth marketing checklist for FinTech, which was written some posts ago, let’s consider today a A/B or Split testing. Imagine, you want to move a certain call-to-action (CTA) button to the top of your homepage instead of keeping it in the sidebar and improve its click-through rate. To A/B test this hypothesis, you […]

FinTech. Top 7 metrics to monitor. Product management

To eliminate possible problems with your product management and mitigate risks, it is important to understand which metrics indicate them, and which reflect complete story about your customers, your business and the market, understand a correlation between them and leverage it. Operating in a high competitive sector, FinTech companies gathering big data feeds should ask […]

How to pass the Professional Scrum Product Owner I (PSPO I) assessment from Scrum.org

The Scrum.org Professional Scrum Product Owner I (PSPO I) assessment is a 60 minute time boxed assessment where you answer 80 questions (in English) of multiple choice type, very similar in style to the Scrum Open assessment. It is super important, some of them you will meet at the exam. Just make the all for […]

Success metrics for Product Owners in FinTech

Following my Growth marketing checklist for FinTech in previous posts, for me personally the most interesting part is a product management, because it is 80% of success on the market. A lot of things depends on Product Owner but how to know that your Product Owner performs well? Does she/he ask right questions with right […]