FinTech. Top 7 metrics to monitor. Product management

To eliminate possible problems with your product management and mitigate risks, it is important to understand which metrics indicate them, and which reflect complete story about your customers, your business and the market, understand a correlation between them and leverage it. Operating in a high competitive sector, FinTech companies gathering big data feeds should ask […]

How to pass the Professional Scrum Product Owner I (PSPO I) assessment from Scrum.org

The Scrum.org Professional Scrum Product Owner I (PSPO I) assessment is a 60 minute time boxed assessment where you answer 80 questions (in English) of multiple choice type, very similar in style to the Scrum Open assessment. It is super important, some of them you will meet at the exam. Just make the all for […]

Success metrics for Product Owners in FinTech

Following my Growth marketing checklist for FinTech in previous posts, for me personally the most interesting part is a product management, because it is 80% of success on the market. A lot of things depends on Product Owner but how to know that your Product Owner performs well? Does she/he ask right questions with right […]

Essential SEO tips for FinTech

It is not a secret that SEO has a strong position in digital marketing strategy especially if your product or service is being distributed in FinTech field. Challenge: High cost of lead generation through pay-per-click ads. Weak brand with low-quality backlink profile. Saturated market with many incumbents. Project’s duration: 6 months Best suited for: FinTech […]

Growth hacking checklist for FinTech

Find below the essential growth hacking checklist for fintech, blockchain that has to be implemented at first and all other extra measures should be additionally placed on the top of that. Ensure that you realise every tip. ✅ SEO: search engine optimisation Optimise every page (titles, descriptions, images, mark up code). Check your website in […]

Marketing Strategies for FinTech Partnerships. Post-COVID-19 measures

Now we live in a new post COVID19 world and urgently have to restore a pace of already lost growth. Where the partnerships are able to realise their hidden potential. After work in b2b Swiss credit company and with banks, I remarked how to engage with partners — whether fintechs or traditional companies. Current crisis […]

Growth Marketing Case. Swiss made secured keyboard

About Typewise App is the Swiss made secured keyboard that drastically reduces typing errors. The app doesn’t require suspicious permissions on your phone and all data stays on your device. Get rid of annoying typos with Typewise, the keyboard specifically designed for smartphones.70% larger keys than on the outdated typewriter layout reduce typos by over […]

Growth Marketing Case. Digital payment application

About Sonect AG Our solution, a financial platform (digital payment application) that makes cash withdrawals simpler and more cost efficient, offers a solution to 3 parties: For users: Our users have the opportunity to withdraw cash via their smartphone at over 2,300 points of sales all over Switzerland. We provide access to cash even in […]

Marketing vision for one of top cord blood banks in Europe

About FamiCord Group Since 1998 FamiCord Group has been providing high quality services related to collection, preparation and storage of stem cells. Currently  FamiCord Group is the 5th largest bank of cells in the world. Famicord Group is accredited by American Association of Blood Banks Certificate. This ensures applying to the strictest quality standards established […]