Essential SEO tips for FinTech

It is not a secret that SEO has a strong position in digital marketing strategy especially if your product or service is being distributed in FinTech field. Challenge: High cost of lead generation through pay-per-click ads. Weak brand with low-quality backlink profile. Saturated market with many incumbents. Project’s duration: 6 months Best suited for: FinTech […]

Growth hacking checklist for FinTech

Find below the essential growth hacking checklist for fintech, blockchain that has to be implemented at first and all other extra measures should be additionally placed on the top of that. Ensure that you realise every tip. ✅ SEO: search engine optimisation Optimise every page (titles, descriptions, images, mark up code). Check your website in […]

Marketing Strategies for FinTech Partnerships. Post-COVID-19 measures

Now we live in a new post COVID19 world and urgently have to restore a pace of already lost growth. Where the partnerships are able to realise their hidden potential. After work in b2b Swiss credit company and with banks, I remarked how to engage with partners — whether fintechs or traditional companies. Current crisis […]

Growth Marketing Case. Digital payment application

About Sonect AG Our solution, a financial platform (digital payment application) that makes cash withdrawals simpler and more cost efficient, offers a solution to 3 parties: For users: Our users have the opportunity to withdraw cash via their smartphone at over 2,300 points of sales all over Switzerland. We provide access to cash even in […]

4 Marketing tips to survive & prosper during pandemic

1. Turn on all marketing communications efforts to online channels. Be human, share from your heart, and be empathetic. If your branch/office is closed at first notify vie email your clients about the changes in the working hours or when your office will be open. Put the same info in google maps or similar service.  […]

5 Crucial FinTech marketing channel metrics

Hope more or less you defined your FinTech marketing strategy,  you follow the inbound methodology:  Created a blog and start filling it with relevant content. Set up your social media channels, start to post tweets and share insightful observations about your industry. Your added CTA’s take potential customers through to landing pages so you start […]

6 Marketing strategies to Promote your FinTech Startup

6 maybe 9 months you develop a product that solves a complex financial problem. Hundreds, maybe even thousands, of people could benefit from your product, if only they knew about it. Spreading the word to your close friends and family, that is not enough to help you scale.  Clients want a quick solution; they don’t […]