Boutique full-service digital marketing agency

Berg Digital is a family-run digital marketing agency based in Zurich, Switzerland. Our mission is to unlock the power of Web technologies when the client’s business is challenged by a new market, need to increase sales, create brand awareness or build trust with their customers.

On average, it takes us only two weeks to understand your market situation, propose an action plan and start delivery. Do you want to know how we can achieve this? Get in touch with us now, or keep reading about our services and approach.

Our services

Project management

  • Project management according to Agile, Scrum, Kanban, Waterfall methodologies.
  • Leading implementations for small to large scale clients, product enhancements within contractual obligations and regulatory requirements.
  • Evaluation of client and budget requirements against scope of project.
  • Executing scope & change management, estimating impacts of scope change (timeline and cost) + project resources.
  • Coordinating and prioritising project tasks. Timeline management. Communication of status to those impacted by project.
  • Document management (project schedules, plans, instructions, benchmark metrics, communication docs, etc).
  • Ensure customer satisfaction through follow-up, responsiveness & communication.
  • Work with Product Management team to assist in creating and refining user stories, maintaining the product backlog, prioritisation of defects, coordination of backlog estimation.
  • Investigate, analyse, and make recommendations to management regarding technology improvements, upgrades, and modifications.

Product ownership

  • Product ownership according to Scrum.
  • Customer insight & segmentation. Research of customers’ needs and behaviours using data analysis, direct communication, social feedback, helpdesk.
  • Defining the segmentation model for customer activation and ongoing engagement comms.
  • Strategy and roadmap. Management of the Product Roadmap, working closely with all departments across the customer lifecycle: acquisition, onboarding, engagement and retention.
  • Presentation of the roadmap and achievements, backed by data.
  • Implementation. Create an “always-on” segmented program of omnichannel, short-form customer engagement lifecycle campaigns & nudges (push, email, SMS etc) based on data insights.
  • Implementation of a rapid-pace test-and-learn program and adjustment.
  • Definition and management of data integration from core systems to product.
  • Ensuring of a high-quality, well-tested customer experience throughout.
  • Measurement & continuous improvement. Definition KPI, success metrics, tracking progress and measuring impact.
  • Consistently evaluation of capabilities and approach against industry-leading standards.

Digital Marketing Advertising

  • Market research, insights and strategy
  • Internet presence audit
  • Pay-per-click advertising in Google Ads with Remarketing
  • Display and Video ads design and localization
  • Google Analytics setup for goal tracking and performance reporting
  • Campaigns for DACH, EU, UK, US, RU markets

UX Consulting

  • User journey mapping
  • Customer research and development
  • Usability audit and UX evaluation
  • User interface prototyping and design
  • Heatmap analysis and eye-tracking
  • Persuasive and accessible visual design

Web Development

  • Websites and landing pages
  • E-commerce solutions
  • Custom development, code audit
  • Software Integrations
  • Search Engine Optimization
  • Technical brokerage, contractors supervision, project management
  • Key technologies: WordPress, CS-Cart, PHP/CodeIgniter, Javascript

Social Media
Marketing

  • Audience definition and warm-up activities
  • Content plan production
  • Influencer engagement
  • Newsletters and online surveys
  • Telegram channels and bots
  • WhatsApp enablement
  • Advertisement in Instagram, Facebook, Twitter and LinkedIn
  • Reputation management and audit

🇨🇭Meet our Swiss clients and partners

🗺️ Proud to be a digital marketing services provider for our international customers