4 Marketing tips to survive & prosper during pandemic

1. Turn on all marketing communications efforts to online channels. Be human, share from your heart, and be empathetic. If your branch/office is closed at first notify vie email your clients about the changes in the working hours or when your office will be open. Put the same info in google maps or similar service.  […]

5 Crucial FinTech marketing channel metrics

Hope more or less you defined your FinTech marketing strategy,  you follow the inbound methodology:  Created a blog and start filling it with relevant content. Set up your social media channels, start to post tweets and share insightful observations about your industry. Your added CTA’s take potential customers through to landing pages so you start […]

6 Marketing strategies to Promote your FinTech Startup

6 maybe 9 months you develop a product that solves a complex financial problem. Hundreds, maybe even thousands, of people could benefit from your product, if only they knew about it. Spreading the word to your close friends and family, that is not enough to help you scale.  Clients want a quick solution; they don’t […]

How to create a Digital Marketing Strategy?

What is a digital marketing strategy? The digital marketing strategy is the process of articulating the vision, goals and opportunities — as well as the processes, people, technology and initiatives to execute them — to create deeper interactions with customers, more customized and personalized offerings and interactions, data-driven decision making, and customer experience models that […]

Digital Marketing trends 2020

1. The big brands of Chatbots have jumped on board. But the real power of artificial intelligence in marketing is only just beginning. From Gartner’s forecast: 85% customers instead of engaging with people, will use self-service options and chatbots. Due to the fact that millennials prefer to deal with customer service issues themselves. When it comes to […]

Customer retention after customer funnel

Last time it was about the third level of the sales funnel – conversion and purchase when you convinced the client and, Hallelujah, the client bought. Today we will consider what content and actions are needed to retain the client. And do your clients come back? Objective: secondary sales (upsell) and ideally to build a […]

The third level of the customer funnel. Action

The last time was about the 2nd level of the sales funnel or customer funnel – interest – how to create it? What content tactics and channels to use? Today we will analyze conversion or sales. 📌📌Briefly, the sales funnel concept is the same as the customer funnel and sales funnel, and AIDA model: Attention, […]

The second level of customer funnel. Interest

The last time was about the 1st level of the sales funnel or customer funnel – awareness – how to create it? What content tactics and channels to use? Today we will consider the second level of customer funnel – interest. 📌📌Briefly, the sales funnel concept is the same as customer funnel and sales funnel, […]

The first level of the customer funnel. Awareness.

Last time, we figured out how to map out the sales funnel. This time we will figure out how to fill it. The highest level of the marketing funnel is awareness (awareness of how many people have heard about your brand, product/service/app). Objective: To indirectly engage potential customers and build awareness of your products and […]

10 tools to map out a sales funnel

Do you often draw schemes or diagrams or visualize them?The last time we found out what a customer funnel is and what it is for. This time let’s talk about the visualization of process and tools. Honestly, that is not only about sales funnel processes, but also to describe any business processes. Mindmeister – allows […]