The first level of the customer funnel. Awareness.

Last time, we figured out how to map out the sales funnel. This time we will figure out how to fill it. The highest level of the marketing funnel is awareness (awareness of how many people have heard about your brand, product/service/app). Objective: To indirectly engage potential customers and build awareness of your products and […]

10 tools to map out a sales funnel

Do you often draw schemes or diagrams or visualize them?The last time we found out what a customer funnel is and what it is for. This time let’s talk about the visualization of process and tools. Honestly, that is not only about sales funnel processes, but also to describe any business processes. Mindmeister – allows […]

Customer acquisition funnel

As you requested, the beaten funnels of sales 🤓 If there is nothing new here, say about it in the comments, if something new is learned, share the post.A Customer Acquisition strategy is a process of attracting new clients to your business. The purpose of the process is to create a systematic, sustainable strategy that […]

PR in Blockchain & Crypto projects. 20 resources to attract investors

These resources are fit to attract also audiences and customers to your crypto or blockchain project. Somewhere it will be cosmically expensive, and somewhere almost gratuitous, but in any case, it will be 100% hit in your audience. The goal is to attract the attention of users, investors, and get recognition. That depends on the […]

Marketing channels to engage customers and investors for ICO or blockchain project. Part 2.

Part 2. Marketing channels to attract investment to ICO and audiences. An order is NOT by priority. 🚀21. Active adviser – it should connect the founders with investors. 🚀22. Banner advertising in the media. 🚀23. Telegram hacking – it’s a parsing of the participants of other ICO chat rooms, then write them in a direct […]

Marketing channels to engage customers and investors for ICO or blockchain project. Part 1.

20 marketing channels to attract customers and investors to ICO or your crypto or blockchain project. An order of them is NOT by priority. 🚀1. SMM Marketing Facebook, Twitter, LinkedIn, etc. The idea is community building and heating of leads. 🚀2. Telegram chat Communicate with your community, in English or in your community language. It’s […]

20 resources to attract investors and audience to your crypto or blockchain project

Somewhere it will cost cosmically expensive, but somewhere almost nothing, but in any case, it will be 100% hit in your audience.The goal is to attract the attention of users, investors, and awareness.What you should post depends on a resource – somewhere an announcement, a press release, or an analysis, and somewhere only a technical […]

8 mistakes when you run a campaign in Google Ads, or why your search advertising does not work?

Kindly remind you, I’m a Google certified marketer in Switzerland for all Google Ads products. Customers who tried to set up ads in Google Ads periodically contact me, they leaked a budget for a month, but didn’t get sales and were disappointed in the channel. They say: the search ads do not work, Google steals […]

Checklist for an advertising campaign in Google Ads. Part 1

Preparation in our business – that is ALL. In order not to forget anything when you launching an advertising campaign, below is a list with which you need to check. A preparatory stage for an advertising campaign. ✔️Set Counters on your website Google Analytics and Yandex. Metrics. ✔️Set your goals: registration, newsletter subscription, checkout. ✔️ […]

How to set up search advertising in Google Ads?

Tab – Campaigns in the toolbar and ➕. In the drop-down list – New campaign. To start, select type: Search network: display ads in Google search, Bing, Yahoo; Display Network: Ads will appear amid the content on sites;Shopping Campaign: ads contain data about the goods and will appear in Google Shopping;Video ads on YouTube and […]