Growth Marketing Case. Digital payment application

About Sonect AG Our solution, a financial platform (digital payment application) that makes cash withdrawals simpler and more cost efficient, offers a solution to 3 parties: For users: Our users have the opportunity to withdraw cash via their smartphone at over 2,300 points of sales all over Switzerland. We provide access to cash even in […]

Marketing vision for one of top cord blood banks in Europe

About FamiCord Group Since 1998 FamiCord Group has been providing high quality services related to collection, preparation and storage of stem cells. Currently  FamiCord Group is the 5th largest bank of cells in the world. Famicord Group is accredited by American Association of Blood Banks Certificate. This ensures applying to the strictest quality standards established […]

4 Marketing tips to survive & prosper during pandemic

1. Turn on all marketing communications efforts to online channels. Be human, share from your heart, and be empathetic. If your branch/office is closed at first notify vie email your clients about the changes in the working hours or when your office will be open. Put the same info in google maps or similar service.  […]

5 Crucial FinTech marketing channel metrics

Hope more or less you defined your FinTech marketing strategy,  you follow the inbound methodology:  Created a blog and start filling it with relevant content. Set up your social media channels, start to post tweets and share insightful observations about your industry. Your added CTA’s take potential customers through to landing pages so you start […]

6 Marketing strategies to Promote your FinTech Startup

6 maybe 9 months you develop a product that solves a complex financial problem. Hundreds, maybe even thousands, of people could benefit from your product, if only they knew about it. Spreading the word to your close friends and family, that is not enough to help you scale.  Clients want a quick solution; they don’t […]

How to create a Digital Marketing Strategy?

What is a digital marketing strategy? The digital marketing strategy is the process of articulating the vision, goals and opportunities — as well as the processes, people, technology and initiatives to execute them — to create deeper interactions with customers, more customized and personalized offerings and interactions, data-driven decision making, and customer experience models that […]

Digital Marketing trends 2020

1. The big brands of Chatbots have jumped on board. But the real power of artificial intelligence in marketing is only just beginning. From Gartner’s forecast: 85% customers instead of engaging with people, will use self-service options and chatbots. Due to the fact that millennials prefer to deal with customer service issues themselves. When it comes to […]

Marketing comparison of jSU automation suite for beecom AG

The comparison of jSU automation suite from beecom.ch with products such as Automation for Jira and Jira Misc Workflow Extensions was fully prepared by Taisiia Berg. Task from beecom AG: compare jSU automation suite for Jira Workflows with Automation for Jira and Jira Misc Workflow Extensions on the Atlassian Marketplace, shortly analyse strategies and develop recommendations. […]

Customer retention after customer funnel

Last time it was about the third level of the sales funnel – conversion and purchase when you convinced the client and, Hallelujah, the client bought. Today we will consider what content and actions are needed to retain the client. And do your clients come back? Objective: secondary sales (upsell) and ideally to build a […]

The third level of the customer funnel. Action

The last time was about the 2nd level of the sales funnel or customer funnel – interest – how to create it? What content tactics and channels to use? Today we will analyze conversion or sales. 📌📌Briefly, the sales funnel concept is the same as the customer funnel and sales funnel, and AIDA model: Attention, […]