Influencer marketing in FinTech. Pro vs Contra

Influencer marketing is also being used for fintechs. It builds brand awareness and hype, drive sales and possibly the best advertising channel amid a lockdown. Digital banks like Starling and consumer fintechs such as Plum, digital mortgage-broker Habito, Gen-Z banking app Zelf, Germany‚Äôs Vivid money, SME bank Penta, and Klarna actively experiment with influencer marketing  We observe a […]