Tips & Tricks – not only about AI…
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Usability research of Trading account of MT4 WebTrader
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Here I posted my summary of usability research results of Trading account on MT4 WebTrader platform for an investment company. This UX research was provided according to Nielsen Norman Group methodology and has shown that ordinary users (beginners. The stage of design of trading account in 2016) don’t understand how to trade with WebTrader. And…
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Digital marketing for FinTech+ AI Conference. Zurich
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In this case I’ve executed a full cycle of Digital marketing and advertising for FinTech+ AI Conference & marketplace in Zurich. Understanding situation Results of Digital marketing for FinTech+ AI Conference Goals: Results of Digital marketing and advertising for FinTech+ AI Conference & marketplace in Zurich I’ve to mention, all content for social media was…
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GeNa: Gemeinde Nachrichen in Telegram
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We aggregate in Gemeinde Nachrichen in Telegram channel everything related to local community life (weather warnings, recycling calendar reminders, news, notifications) and share it with people who live there in Telegram Channel. Inspiration for Gemeinde Nachrichen in Telegram Once we moved to Switzerland 3 year ago we faced a challenge with understanding what happens around…
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6 Marketing strategies to Promote your FinTech Startup
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6 maybe 9 months you develop a product that solves a complex financial problem. Hundreds, maybe even thousands, of people could benefit from your product, if only they knew about it. Spreading the word to your close friends and family, that is not enough to help you scale. Find below 6 Marketing strategies to promote…
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How to create Digital Marketing Strategy?
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What is a digital marketing strategy? The digital marketing strategy is the process of articulating the vision, goals and opportunities — as well as the processes, people, technology and initiatives to execute them — to create deeper interactions with customers, more customized and personalized offerings and interactions, data-driven decision making, and customer experience models that…
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Digital Marketing trends
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1. The big brands of Chatbots have jumped on board. But the real power of artificial intelligence in marketing is only just beginning. From Gartner’s forecast: 85% customers instead of engaging with people, will use self-service options and chatbots. Due to the fact that millennials prefer to deal with customer service issues themselves. When it comes to…
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Digital Marketing Strategy for Charity mobile app
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Goals Results More than 1M of potential users have seen advertising.Enough users were attracted to proceed with customer development and business model evaluation.Customer 🇩🇪 Mercify Technologies GmbH develops is a social network and mobile app for raising money for charity by auctioning real-life meetings. Here anyone can organize and auction off meetings of any kind. Users…
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The Checklist for Project Manager in FinTech
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Today I want to show you a hidden part of my work – Agile project management, and shortly present my checklist. The FinTech Project manager’s checklist is an inherent tool for the productive Project Manager. It doesn’t matter whether you run a project from scratch or taking over one that’s already been started. Project planning…
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Marketing comparison of jSU automation suite for beecom AG
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The comparison of jSU automation suite from beecom.ch with products such as Automation for Jira and Jira Misc Workflow Extensions was fully prepared by Taisiia Berg. Task from beecom AG: compare jSU automation suite for Jira Workflows with Automation for Jira and Jira Misc Workflow Extensions on the Atlassian Marketplace, shortly analyse strategies and develop recommendations.…
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Customer retention after customer funnel
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Last time it was about the third level of the sales funnel – conversion and purchase when you convinced the client and, Hallelujah, the client bought. Today we will consider what content and actions are needed to retain the client. And do your clients come back? Objective: secondary sales (upsell) and ideally to build a…
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