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Tips & Tricks – not only about AI…

  • 5 Crucial FinTech marketing channel metrics

    Hope more or less you defined your FinTech marketing strategy,  you follow the inbound methodology:  Are you sure, time and energy you’re pouring into your marketing strategy is having a genuine impact on your ROI?But how to measure it? 1. Website. Blog Post.  Visitors & Views Find out what resonates with your audience so that you can post content that they’ll want to read. Don’t forget to use analytics’ software, to monitor your views/visitors of posts. Define which posts are a hit with your readers (and which are a flop). If  you see a post on a certain topic performs… Read more

  • 6 Marketing strategies to Promote your FinTech Startup

    6 maybe 9 months you develop a product that solves a complex financial problem. Hundreds, maybe even thousands, of people could benefit from your product, if only they knew about it. Spreading the word to your close friends and family, that is not enough to help you scale.  Find below 6 Marketing strategies to promote your FinTech Startup. 1. Visual marketing tactics. Usually images simplify complex topics. Infographics or short videos allow to demonstrate how your product works and attract more attention. Most of clients would much rather watch a 1—2 min video that explains your product’s functionality than read… Read more

  • How to create Digital Marketing Strategy?

    What is a digital marketing strategy? The digital marketing strategy is the process of articulating the vision, goals and opportunities — as well as the processes, people, technology and initiatives to execute them — to create deeper interactions with customers, more customized and personalized offerings and interactions, data-driven decision making, and customer experience models that are more nimble and reactive to changes in customers’ needs, wants and interests (Gartner).  In simple terms, It is the thought out sequence of actions that allow to achieve company goals through pre-selected online marketing channels: like paid, owned & partners media, and all support… Read more

  • Digital Marketing trends

    1. The big brands of Chatbots have jumped on board. But the real power of artificial intelligence in marketing is only just beginning. From Gartner’s forecast: 85% customers instead of engaging with people, will use self-service options and chatbots. Due to the fact that millennials prefer to deal with customer service issues themselves. When it comes to chatbots, 60% of millennials have used them, 70% of those report positive experiences, and of the millennials who have not used them, more than 50% say they are interested in using them (Forbs). 58% of B2B companies use a chatbot on their website, as compared to… Read more

  • Customer retention after customer funnel

    Last time it was about the third level of the sales funnel – conversion and purchase when you convinced the client and, Hallelujah, the client bought. Today we will consider what content and actions are needed to retain the client. And do your clients come back? Objective: secondary sales (upsell) and ideally to build a long-term relationship.Tactics: help, support, adaptation, conflict resolution. 📌📌Everybody needs customers who are willing to pay. And those who are willing to pay as much as necessary – are so rare clients. Convince a customer who has already bought from you to buy from you again… Read more

  • The third level of the customer funnel. Action

    The last time was about the 2nd level of the sales funnel or customer funnel – interest – how to create it? What content tactics and channels to use? Today we will analyze conversion or sales. 📌📌Briefly, the sales funnel concept is the same as the customer funnel and sales funnel, and AIDA model: Attention, 1st level — Interest, 2nd level — Action, 3rd level. Here I mean that Action = Conversions = Sales at level 3 of the customer funnel.Purpose: Customer transactions = sales.Tactics: Product descriptions and unique offers/promotions/discounts. Finally! All the courtships are over (usually months for large… Read more

  • The second level of customer funnel. Interest

    The last time was about the 1st level of the sales funnel or customer funnel – awareness – how to create it? What content tactics and channels to use? Today we will consider the second level of customer funnel – interest. 📌📌Briefly, the sales funnel concept is the same as customer funnel and sales funnel, and the same as the AIDA model: Attention (level 1) –>Interest (level 2) –>Desire (usually I combine it with the previous one) –>Action (level 3). At level 2 of the sales funnel, your audience has already heard of you and expressed interest in your product/service… Read more

  • The first level of the customer funnel. Awareness.

    Last time, we figured out how to map out the sales funnel. This time we will figure out how to fill it. The highest level of the marketing funnel is awareness (awareness of how many people have heard about your brand, product/service/app). Objective: To indirectly engage potential customers and build awareness of your products and services.Tactics: educating content and viral content (this is the most difficult to create and run in a created community to trigger a virus effect) 📚The challenge is to ensure that your audience not only remembers your brand but also the brand is interesting for your… Read more

  • 10 tools to map out a sales funnel

    Do you often draw schemes or diagrams or visualize them?The last time we found out what a customer funnel is and what it is for. This time let’s talk about the visualization of process and tools. Honestly, that is not only about sales funnel processes, but also to describe any business processes. 2. 🌪 Funnelytics.io decides which shapes, colors, and labels best represent the details of the sales funnel. + There is a free version 3. 🌪 Google Drawings is the easiest way to start planning a free sales funnel. You can select shapes, colors, arrows, add text. + Free… Read more

  • Customer acquisition funnel

    As you requested, the beaten funnels of sales 🤓 If there is nothing new here, say about it in the comments, if something new is learned, share the post.A Customer Acquisition strategy is a process of attracting new clients to your business. The purpose of the process is to create a systematic, sustainable strategy that includes new trends and changes. That allows: The ability to systematically attract and convert people to new clients makes companies healthy and developing, and investors are happy. The difference between lead generation and customer acquisition. Graphic display of customer journey through stages of a purchasing… Read more