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Tips & Tricks – not only about AI…

  • PR for Blockchain startups to attract investors

    These PR resources for Blockchain and Crypto projects are fit to attract investors, audiences and customers to your project. Somewhere it will be cosmically expensive, and somewhere almost gratuitous, but in any case, it will be 100% hit in your audience. A goal is to attract the attention of users, investors, and get recognition. That depends on the resource – somewhere announcement/press release, analysis, and somewhere technical side of the project will have to be disclosed to make your article shoved. Ask them not only for news but also for a blog, newsletter or channel. The most difficult thing is… Read more

  • 38 Marketing channels for blockchain startup & ICO. Part 2

    Find below the second part of Marketing channels to attract investment to ICO or blockchain project. An order is NOT by priority. 🚀21. Active adviser – it should connect the founders with investors. 🚀22. Banner advertising in the media. 🚀23. Telegram hacking – it’s a parsing of the participants of other ICO chat rooms, then write them in a direct message according to earlier developed script and sell the project. At one time it worked, now it is necessary to check. 🚀24. Targeted contextual or search advertising. 🚀25. Advertising in social networks. Twitter & Facebook – they usually block the… Read more

  • 38 Marketing channels for blockchain startup & ICO. Part 1

    20 marketing channels to attract customers and investors to ICO or your crypto or blockchain project. An order of them is NOT by priority. 🚀1. SMM Marketing Facebook, Twitter, LinkedIn, etc. The idea is community building and heating of leads. 🚀2. Telegram chat Communicate with your community, in English or in your community language. It’s important at a crowd sale stage. 🚀3. Blog In Mira, Medium, Steemit. In Russia – VC, Spark. These channels will be useful for a pitch for partners and advisors (if there are no publications in mass media and it will give + for SEO as… Read more

  • 20 Mass media resources for blockchain project

    Somewhere it will cost cosmically expensive, but somewhere almost nothing, but in any case, it will be 100% hit in your audience. A goal is to attract the attention of users, investors, and awareness. What you should post for your crypto or blockchain project depends on a resource – somewhere an announcement, a press release, or an analysis, and somewhere only a technical side of the project should be revealed – it is needed just your article will be pushed through this channel.Ask about publication not only in news but also in blogs, newsletters, other channels.The most difficult thing is… Read more

  • Why your Ad in Google Ads does not work?

    Customers who tried to set up ads in Ads periodically write me (I’m a Google certified marketer in Switzerland), they leaked a budget for a month, but didn’t get sales and disappointed in the channel. They say: the search ads do not work, Google steals money, everything is bad. I request access to their accounts and regularly see typical mistakes. Here they are. Read more

  • Checklist for advertising in Google Ads. Part 1

    Preparation in our business – that is ALL. In order not to forget anything when you launching an advertising campaign, below is a list with which you need to check. 3. Setting up an advertising campaign ✔️Set up time, language and geo-targeting. ✔️Specify the address, phone number and opening hours for your region. ✔️Add quick links. ✔️Add UTM tags to links ✔️Turn on linking for Metrics. If necessary, customize: ✔️Retargeting in direct and remarketing in Google Ads 🤓 additional types of targeting in Google Display About ads and selection of bids and strategy next time 🤓 Read more

  • How to set up search advertising in Google Ads?

    Tab – Campaigns in the toolbar and ➕. In the drop-down list – New campaign. To start, select type: Search network: display ads in Google search, Bing, Yahoo; Display Network: Ads will appear amid the content on sites;Shopping Campaign: ads contain data about the goods and will appear in Google Shopping;Video ads on YouTube and CCM;Universal Campaign: Advertise Apps on Search, on Google Play, YouTube and CCM. ⚠️ Set one goal from: If these goals do not fit, then select – Create a campaign without specifying a goal. On the next page – step 1, come up to the name… Read more

  • 10 Free tools for SEO and search advertising

    Free tools for SEO and search advertising that will be useful to you. Google Analytics (web analytics) and Keyword Planner. Selection of keywords for new marketing campaigns. The gold standard. Consumerbarometer – a cool thing for analyzing audience activity by country is good for entering markets in new countries. Google Trends. The service shows that they are still super-active searching in the search engine. Good for short-term product launches that are in the wake of demand — do you remember green coffee? GoogleOptimize. To optimize sites and conduct A / B testing. Must to do. Bing Keyword Tool. To collect… Read more

  • Sales Funnel, Customer Acquisition, Lead Generation

    Common definitions. As you requested, Sales Funnels🤓Customer Acquisition strategy – the process of attracting new customers to your business.The goal of the process is to create a systematic, sustainable strategy that includes new trends and changes. It allows: 💰 to earn money, to cover expenses, to pay employees, to reinvest in growth; Show proof of work to investors, partners, and so on. The ability to systematically attract and convert new customers makes companies healthy and developing, and investors happy. The difference between lead generation and customer acquisition. A graphical display of the customer’s movement along the stages of the purchase… Read more

  • 10 digital marketing tools to map out sales funnel

    Last time we figured out what a funnel is and what it is for.This time is about process visualisation tools. It is not only about the processes of the funnel, but also how to describe the business and other processes. Mindmeister allows you to create maps of processes about anything. If there are many moving parts in your current marketing funnel, the tool organizes your ideas. Funnelytics.io decides which shapes, colors, and tags best represent sales funnel details. Google Drawings is the easiest way to start free sales funnel planning. You can choose shapes, colors, arrows, add text. Creately is… Read more