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Tips & Tricks – not only about AI…

  • Does the Swiss way of AI regulation Win?

    Does the Swiss way of AI regulation Win? By Berg Digital

    Yesterday I wrote about yet another requirement imposed by the EU AI Act (link below). However, we did not hear much about laws and regulations from Switzerland. This is because the country is taking a radically different route: targeted, technology-neutral, and lean. Instead of passing an overarching “Swiss AI Act,” Switzerland designs a framework that […]

  • Should Swiss AI-companies take an action because of the EU AI Act’s Transparency rules are officially live?

    Should Swiss AI-companies take an action because of the EU AI Act's Transparency rules are now officially live? By Berg Digital

    Should Swiss AI-companies react to the EU AI Act’s Transparency rules (officially live from 2 Aug)? Shortest answer – YES, if your business serves any AI-generated content to customers, partners, employees or just random users from the EU.AI-generated job description? Mark it! AI-generated blog post? Mark it! AI-generated photo of people gathering in your office? […]

  • Supercomputers: where Switzerland stands in the Global AI Race

    Supercomputers: Where Switzerland Stands in the Global AI Race. By Berg Digital

    As mentioned in the previous “nuclear” post, energy forms the foundation of technological sovereignty. The next pillar for it is the sovereign infrastructure. Let’s take a look at the global supercomputers landscape – hardware that is absolutely necessary to train the next generation of AI models. Working 15+ years in Enterprise IT & Finance and […]

  • Is Nuclear energy the hidden foundation of Global/Swiss AI Sovereignty?

    Is Nuclear energy the hidden foundation of Global/Swiss AI Sovereignty?

    What is necessary to achieve AI Sovereignty? Some argue it is a state-trained LLM, others – presence of local infrastructure. Having a degree in Physics, I believe AI is built on power: nuclear power. Here is the cold, hard math. Data centers demand constant power, driving reliance on energy companies. Society wants power to be […]

  • Top 50 Fintech blogs for PR. Part 1

    Following my FinTech Growth Hacking Checklist let’s talk about social media channels, also I included here blogs, different open topic-related platforms. Read my 50 FinTech media resources which I used for international promotion for my client. Additionally all of them perfectly fit for any kind of advertisement & SEO of your fintech project. 1. MEDICI: #1 […]

  • FinTech. Top 7 metrics to monitor. Product management

    Berg Digital. FinTech. Top 7 metrics to monitor. Product management

    To eliminate possible problems with your product management and mitigate risks, it is important to understand which metrics indicate them, and which reflect complete story about your customers, your business and the market, understand a correlation between them and leverage it. Operating in a high competitive sector, FinTech companies gathering big data feeds should ask […]

  • A/B testing. Best practices for FinTech

    Berg Digital. A/B Split testing process

    Following my Growth marketing checklist for FinTech, which was written some posts ago, let’s consider today a A/B or Split testing. Imagine, you want to move a certain call-to-action (CTA) button to the top of your homepage instead of keeping it in the sidebar and improve its click-through rate. To A/B test this hypothesis, you […]

  • Influencer marketing regulation. 16 different markets

    Let’s proceed with previous topic (all of them from the Growth hacking checklist for FinTech) and consider today a legal part of Influencer marketing. Well, for FinTech Influencer marketing work all rules below. Thus In the UK and the US appeared the rules. But common issue arises when there isn’t a monetary exchange or formal […]

  • Influencer marketing in FinTech Pro vs Contra

    Berg Digital. Influencer marketing in FinTech Pro vs Contra

    Influencer marketing is also being used for fintechs. It builds brand awareness and hype, drive sales and possibly the best advertising channel amid a lockdown. Digital banks like Starling and consumer fintechs such as Plum, digital mortgage-broker Habito, Gen-Z banking app Zelf, Germany’s Vivid money, SME bank Penta, and Klarna actively experiment with influencer marketing  We observe a […]

  • FinTech. How to increase your Customer base?

    Berg Digital. FinTech. How to increase your Customer base?

    For all fintech startups, companies and their services to fight with the risk of financial crimes such as: money laundering and terrorist financing is significant part of success to win client’s trust. Customers feel more comfortable with businesses that have security measures (Harward Business Review), so provide your potential clients security concerns to your customers.  Implement […]