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Tips & Tricks – not only about AI…

  • Influencer marketing in FinTech Pro vs Contra

    Berg Digital. Influencer marketing in FinTech Pro vs Contra

    Influencer marketing is also being used for fintechs. It builds brand awareness and hype, drive sales and possibly the best advertising channel amid a lockdown. Digital banks like Starling and consumer fintechs such as Plum, digital mortgage-broker Habito, Gen-Z banking app Zelf, Germany’s Vivid money, SME bank Penta, and Klarna actively experiment with influencer marketing  We observe a so-called shift in fintechs’ tactics: dominating platforms where big banks don’t yet play. For instance Revolut paid hundreds of social media bloggers to promote their services using a £32-per-user referral system. They were interested in employing influencers with large immigrant and Latino followings, to reach… Read more

  • FinTech. How to increase your Customer base?

    Berg Digital. FinTech. How to increase your Customer base?

    For all fintech startups, companies and their services to fight with the risk of financial crimes such as: money laundering and terrorist financing is significant part of success to win client’s trust. Customers feel more comfortable with businesses that have security measures (Harward Business Review), so provide your potential clients security concerns to your customers.  Implement apparent security measures for your fintech startup such as customer identity screening in real-time, secure payment service, biometric authentication at logins, etc. Doing that, you show to your clients that you care for their security and take necessary measures to ensure it. Implement a face verification… Read more

  • FinTech email marketing. Best practices

    Following to my FinTech Growth hacking checklist in previous posts and keeping in mind your requests, the next topic is: Email newsletter marketing. The best practises for 2021. Which is super important for fintech startup digital marketing activities. COVID-19 changed all: your effective email marketing strategy in 2019/2020 does not work anymore. Direct sales offers inboxes are marked as spam, and forever left unopened. In March 2019, spam messages accounted for 56% of global email traffic (Statista). The challenge now is to develop email campaigns that get affective again. 1. Jewellery accuracy in targeting for email marketing Create email marketing campaigns that truly… Read more

  • How to pass the Professional Scrum Product Owner I (PSPO I) assessment from Scrum.org

    The Scrum.org Professional Scrum Product Owner I (PSPO I) assessment is a 60 minute time boxed assessment where you answer 80 questions (in English) of multiple choice type, very similar in style to the Scrum Open assessment. It is super important, some of them you will meet at the exam. Just make the all for Scrum Master, Product Owner until you get 100% with every try (from 3 to 5 times). At first, you need to register and pay $200.  Then you receive one attempt and decide when and where to take it. The plus is no expiration date.There is… Read more

  • Success metrics for Product Owners in FinTech

    Success metrics for Product Owners in FinTech by BergDigital.ch

    Following my Growth marketing checklist for FinTech in previous posts, for me personally the most interesting part is a product management, because it is 80% of success on the market. A lot of things depends on Product Owner but how to know that your Product Owner performs well? Does she/he ask right questions with right customers? If product owner writes a lot does not mean he/she is writing well. Development might be re-writing everything behind the scenes because the requirements are so poor that they cannot be tasked as written. Or how to get a good Product Owner? Consider some KPIs… Read more

  • Essential SEO tips for FinTech

    Berg Digital. Essential SEO tips for FinTech

    It is not a secret that SEO has a strong position in digital marketing strategy especially if your product or service is being distributed in FinTech field. Challenge: Project’s duration: 6 months Best suited for: What is needed to realise: That you know: Align business goals with customer needs, to engage your audience and demonstrate how your company  solves their needs, challenges and pain points. Create high-quality content to win trust from prospects and earn points from Google and other search engines, which rank informative, authoritative and accurate online content highly. Use keywords, avoid jargon and etc., let’s skip it.… Read more

  • Growth hacking checklist for FinTech

    Find below the essential growth hacking checklist for fintech, blockchain that has to be implemented at first and all other extra measures should be additionally placed on the top of that. Ensure that you realise every tip. ✅ SEO: search engine optimisation Optimise every page (titles, descriptions, images, mark up code). Check your website in every browser. ✅ SEM: search engine marketing Find out the most common search queries related to your company and use them in Google Ads, articles, website’s texts. ✅ Product management Monitor competitors, features. Update your product. Learn user experience & behavior in Google Analytics, heat… Read more

  • Marketing Strategies for FinTech Partnerships. Post-COVID-19 measures

    Now we live in a new post COVID19 world and urgently have to restore a pace of already lost growth. Where the partnerships are able to realise their hidden potential.After work in b2b Swiss credit company and with banks, I remarked how to engage with partners — whether fintechs or traditional companies. Current crisis is the best time to take advantage of the opportunities that exist. That marketing activities will facilitate the delivery of services that enable and engender loyalty of your customers.  Keep in mind all measures demonstrate that your brand/company are listening to, understand, and communicate with consumers… Read more

  • Product Owner vs Project Manager in FinTech

    Product Owner vs. Project Manager. BergDigital.ch

    Well being honest sometimes I get such assignment which called as a project manager but in the reality it is pure a product owner role. Another story is when a position assumes both roles as PM and PO in one person, it is hard but possible. The common things for both Product Owner and Project Managers are these people work with the team to reach a common goal: deliver the project or product on time and with high quality, staying in a budget. The requirement of a Project Manager or a Product Owner depends on the structure of the project… Read more

  • 4 Marketing tips to survive & prosper during pandemic

    1. Turn on all marketing communications efforts to online channels. Be human, share from your heart, and be empathetic. If your branch/office is closed at first notify vie email your clients about the changes in the working hours or when your office will be open. Put the same info in google maps or similar service.  Adapt your content to current situation. Create content that address the situation we’re in but provide a positive spin. Ask yourself: is my content going to hurt my brand identity or help people in their time in need? If you are B2C communicate with audience: face-to-face, in-store/by… Read more