Tips & Tricks – not only about AI…
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FinTech. How to increase your Customer base?
For all fintech startups, companies and their services to fight with the risk of financial crimes such as: money laundering and terrorist financing is significant part of success to win client’s trust. Customers feel more comfortable with businesses that have security measures (Harward Business Review), so provide your potential clients security concerns to your customers. Implement […]
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FinTech email marketing. Best practices
Following to my FinTech Growth hacking checklist in previous posts and keeping in mind your requests, the next topic is: Email newsletter marketing. The best practises for 2021. Which is super important for fintech startup digital marketing activities. COVID-19 changed all: your effective email marketing strategy in 2019/2020 does not work anymore. Direct sales offers inboxes […]
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How to pass the Professional Scrum Product Owner I (PSPO I) assessment from Scrum.org
The Scrum.org Professional Scrum Product Owner I (PSPO I) assessment is a 60 minute time boxed assessment where you answer 80 questions (in English) of multiple choice type, very similar in style to the Scrum Open assessment. It is super important, some of them you will meet at the exam. Just make the all for […]
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Success metrics for Product Owners in FinTech
Following my Growth marketing checklist for FinTech in previous posts, for me personally the most interesting part is a product management, because it is 80% of success on the market. A lot of things depends on Product Owner but how to know that your Product Owner performs well? Does she/he ask right questions with right […]
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Essential SEO tips for FinTech
It is not a secret that SEO has a strong position in digital marketing strategy especially if your product or service is being distributed in FinTech field. Challenge: Project’s duration: 6 months Best suited for: What is needed to realise: That you know: Align business goals with customer needs, to engage your audience and demonstrate […]
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Growth hacking checklist for FinTech
Find below the essential growth hacking checklist for fintech, blockchain that has to be implemented at first and all other extra measures should be additionally placed on the top of that. Ensure that you realise every tip. ✅ SEO: search engine optimisation Optimise every page (titles, descriptions, images, mark up code). Check your website in […]
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Marketing Strategies for FinTech Partnerships. Post-COVID-19 measures
Now we live in a new post COVID19 world and urgently have to restore a pace of already lost growth. Where the partnerships are able to realise their hidden potential.After work in b2b Swiss credit company and with banks, I remarked how to engage with partners — whether fintechs or traditional companies. Current crisis is […]
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Product Owner vs Project Manager in FinTech
Well being honest sometimes I get such assignment which called as a project manager but in the reality it is pure a product owner role. Another story is when a position assumes both roles as PM and PO in one person, it is hard but possible. The common things for both Product Owner and Project […]
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4 Marketing tips to survive & prosper during pandemic
1. Turn on all marketing communications efforts to online channels. Be human, share from your heart, and be empathetic. If your branch/office is closed at first notify vie email your clients about the changes in the working hours or when your office will be open. Put the same info in google maps or similar service. […]
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5 Crucial FinTech marketing channel metrics
Hope more or less you defined your FinTech marketing strategy, you follow the inbound methodology: Are you sure, time and energy you’re pouring into your marketing strategy is having a genuine impact on your ROI?But how to measure it? 1. Website. Blog Post. Visitors & Views Find out what resonates with your audience so that […]