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Tips & Tricks – not only about AI…

  • Growth hacking checklist for FinTech

    Find below the essential growth hacking checklist for fintech, blockchain that has to be implemented at first and all other extra measures should be additionally placed on the top of that. Ensure that you realise every tip. ✅ SEO: search engine optimisation Optimise every page (titles, descriptions, images, mark up code). Check your website in […]

  • Marketing Strategies for FinTech Partnerships. Post-COVID-19 measures

    Now we live in a new post COVID19 world and urgently have to restore a pace of already lost growth. Where the partnerships are able to realise their hidden potential.After work in b2b Swiss credit company and with banks, I remarked how to engage with partners — whether fintechs or traditional companies. Current crisis is […]

  • Product Owner vs Project Manager in FinTech

    Product Owner vs. Project Manager. BergDigital.ch

    Well being honest sometimes I get such assignment which called as a project manager but in the reality it is pure a product owner role. Another story is when a position assumes both roles as PM and PO in one person, it is hard but possible. The common things for both Product Owner and Project […]

  • 4 Marketing tips to survive & prosper during pandemic

    1. Turn on all marketing communications efforts to online channels. Be human, share from your heart, and be empathetic. If your branch/office is closed at first notify vie email your clients about the changes in the working hours or when your office will be open. Put the same info in google maps or similar service.  […]

  • 5 Crucial FinTech marketing channel metrics

    Hope more or less you defined your FinTech marketing strategy,  you follow the inbound methodology:  Are you sure, time and energy you’re pouring into your marketing strategy is having a genuine impact on your ROI?But how to measure it? 1. Website. Blog Post.  Visitors & Views Find out what resonates with your audience so that […]

  • 6 Marketing strategies to Promote your FinTech Startup

    6 maybe 9 months you develop a product that solves a complex financial problem. Hundreds, maybe even thousands, of people could benefit from your product, if only they knew about it. Spreading the word to your close friends and family, that is not enough to help you scale.  Find below 6 Marketing strategies to promote […]

  • How to create Digital Marketing Strategy?

    What is a digital marketing strategy? The digital marketing strategy is the process of articulating the vision, goals and opportunities — as well as the processes, people, technology and initiatives to execute them — to create deeper interactions with customers, more customized and personalized offerings and interactions, data-driven decision making, and customer experience models that […]

  • Digital Marketing trends

    1. The big brands of Chatbots have jumped on board. But the real power of artificial intelligence in marketing is only just beginning. From Gartner’s forecast: 85% customers instead of engaging with people, will use self-service options and chatbots. Due to the fact that millennials prefer to deal with customer service issues themselves. When it comes to […]

  • The Checklist for Project Manager in FinTech

    Berg Digital. Risk Management Process

    Today I want to show you a hidden part of my work – Agile project management, and shortly present my checklist. The FinTech Project manager’s checklist is an inherent tool for the productive Project Manager.  It doesn’t matter whether you run a project from scratch or taking over one that’s already been started. Project planning […]

  • Customer retention after customer funnel

    Last time it was about the third level of the sales funnel – conversion and purchase when you convinced the client and, Hallelujah, the client bought. Today we will consider what content and actions are needed to retain the client. And do your clients come back? Objective: secondary sales (upsell) and ideally to build a […]