Tips & Tricks – not only about AI…
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Why your Ad in Google Ads does not work?
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Customers who tried to set up ads in Ads periodically write me (I’m a Google certified marketer in Switzerland), they leaked a budget for a month, but didn’t get sales and disappointed in the channel. They say: the search ads do not work, Google steals money, everything is bad. I request access to their accounts…
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Checklist for advertising in Google Ads. Part 1
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Preparation in our business – that is ALL. In order not to forget anything when you launching an advertising campaign, below is a list with which you need to check. 3. Setting up an advertising campaign ✔️Set up time, language and geo-targeting. ✔️Specify the address, phone number and opening hours for your region. ✔️Add quick…
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How to set up search advertising in Google Ads?
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Tab – Campaigns in the toolbar and ➕. In the drop-down list – New campaign. To start, select type: Search network: display ads in Google search, Bing, Yahoo; Display Network: Ads will appear amid the content on sites;Shopping Campaign: ads contain data about the goods and will appear in Google Shopping;Video ads on YouTube and…
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10 Free tools for SEO and search advertising
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Free tools for SEO and search advertising that will be useful to you. Google Analytics (web analytics) and Keyword Planner. Selection of keywords for new marketing campaigns. The gold standard. Consumerbarometer – a cool thing for analyzing audience activity by country is good for entering markets in new countries. Google Trends. The service shows that…
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Sales Funnel, Customer Acquisition, Lead Generation
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Common definitions. As you requested, Sales Funnels🤓Customer Acquisition strategy – the process of attracting new customers to your business.The goal of the process is to create a systematic, sustainable strategy that includes new trends and changes. It allows: 💰 to earn money, to cover expenses, to pay employees, to reinvest in growth; Show proof of…
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10 digital marketing tools to map out sales funnel
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Last time we figured out what a funnel is and what it is for.This time is about process visualisation tools. It is not only about the processes of the funnel, but also how to describe the business and other processes. Mindmeister allows you to create maps of processes about anything. If there are many moving…
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Multilingual website development. Digital Advertising
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We developed multilingual En/Es/Ru/Fi/Da/Sv website (e-shop from scratch) for Sego Home Fitness, built digital analytical architecture for it and realised digital advertising in Swedish. Customer – An Estonian company SEGO OÜ (Sego Home Fitness) was found in 2013. The company founder is a construction engineer who has been making sports equipment since 1995. Their inspirer…
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Digital marketing, SEO, UX, advertising for Swiss company
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This is a result of 1 month work. It’s mostly technical tasks deal with SEO, UX, and digital marketing and advertising for shop.greenteg. In the first presentation “How to promote a high-tech product?” you may find the marketing strategy for Swiss company greenTEG AG. A marketing strategy summary was built for U-Value Kit (measures the…
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Marketing strategy vision for a Swiss company
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This is a growing digital marketing strategy vision for a Swiss company located in Lucerne. It’s a typical strategic plan of marketing activities to start with, based on a minimal budget and focused on a small team. Especially important for startups, because it contains the main steps for business development with the focus on online…
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Digital advertising campaigns for a Swiss publishing house
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Digital advertising for client – a Swiss publishing house – Sandermoen Publishing Understanding the situation What was done? At first, I integrated Google Analytics into Shopify system by using a piece of code, set account, goals, conversions there. Created Adwords account, set it and connected with Analytics, the same actions with Search Console. The settings…