This is a growing digital marketing strategy vision for a Swiss company located in Lucerne.

It’s a typical strategic plan of marketing activities to start with, based on a minimal budget and focused on a small team. Especially important for startups, because it contains the main steps for business development with the focus on online actions.

  • Founded in 2017 – a new project, no customer base nor partners network yet established – need to solve infamous “chicken and egg problem” to become successful
  • Mission: to choose and book unique and authentic mountain experiences with top qualified and selected local experts all year round.

Goals for marketing strategy:

  • create a trusted community marketplace for winter sports professionals and mountain lovers that can upload, search and book unique mountain experiences all over Europe;
  • propose a dynamic booking platform for favorite winter sport or mountain activity, connecting people to sports instructors, guides or other mountain lovers;
  • offer a large choice of unique mountain experiences created by certified, qualified and selected providers.

Don’t forget to see in full-screen mode.

Read the previous post: Website and social media strategy for a Spanish consulting company