This is a growing digital marketing strategy vision for a Swiss company located in Lucerne.
It’s a typical strategic plan of marketing activities to start with, based on a minimal budget and focused on a small team. Especially important for startups, because it contains the main steps for business development with the focus on online actions.
- Founded in 2017 – a new project, no customer base nor partners network yet established – need to solve infamous “chicken and egg problem” to become successful
- Mission: to choose and book unique and authentic mountain experiences with top qualified and selected local experts all year round.
Goals for marketing strategy:
- create a trusted community marketplace for winter sports professionals and mountain lovers that can upload, search and book unique mountain experiences all over Europe;
- propose a dynamic booking platform for favorite winter sport or mountain activity, connecting people to sports instructors, guides or other mountain lovers;
- offer a large choice of unique mountain experiences created by certified, qualified and selected providers.
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Read the previous post: Website and social media strategy for a Spanish consulting company