Following my FinTech Growth Hacking Checklist let’s talk about social media channels, also I included here blogs, different open topic-related platforms. Read my 50 FinTech media resources which I used for international promotion for my client. Additionally all of them perfectly fit for any kind of advertisement & SEO of your fintech project. 1. MEDICI: #1 […]
Tag Archives: fintech marketing
Influencer marketing regulation. 16 different markets
Let’s proceed with previous topic (all of them from the Growth hacking checklist for FinTech) and consider today a legal part of Influencer marketing. Well, for FinTech Influencer marketing work all rules below. Thus In the UK and the US appeared the rules. But common issue arises when there isn’t a monetary exchange or formal […]
Influencer marketing in FinTech. Pro vs Contra
Influencer marketing is also being used for fintechs. It builds brand awareness and hype, drive sales and possibly the best advertising channel amid a lockdown. Digital banks like Starling and consumer fintechs such as Plum, digital mortgage-broker Habito, Gen-Z banking app Zelf, Germany’s Vivid money, SME bank Penta, and Klarna actively experiment with influencer marketing We observe a […]
FinTech. How to increase your Customer base?
For all fintech startups, companies and their services to fight with the risk of financial crimes such as: money laundering and terrorist financing is significant part of success to win client’s trust. Customers feel more comfortable with businesses that have security measures (Harward Business Review), so provide your potential clients security concerns to your customers. Implement […]
FinTech email marketing. The best practises 2021
Following to my FinTech Growth hacking checklist in previous posts and keeping in mind your requests, the next topic is: Email newsletter marketing. The best practises for 2021. Which is super important for fintech startup digital marketing activities. COVID-19 changed all: your effective email marketing strategy in 2019/2020 does not work anymore. Direct sales offers […]
Success metrics for Product Owners in FinTech
Following my Growth marketing checklist for FinTech in previous posts, for me personally the most interesting part is a product management, because it is 80% of success on the market. A lot of things depends on Product Owner but how to know that your Product Owner performs well? Does she/he ask right questions with right […]
Essential SEO tips for FinTech
It is not a secret that SEO has a strong position in digital marketing strategy especially if your product or service is being distributed in FinTech field. Challenge: High cost of lead generation through pay-per-click ads. Weak brand with low-quality backlink profile. Saturated market with many incumbents. Project’s duration: 6 months Best suited for: FinTech […]
Growth hacking checklist for FinTech
Find below the essential growth hacking checklist for fintech, blockchain that has to be implemented at first and all other extra measures should be additionally placed on the top of that. Ensure that you realise every tip. ✅ SEO: search engine optimisation Optimise every page (titles, descriptions, images, mark up code). Check your website in […]
Marketing Strategies for FinTech Partnerships. Post-COVID-19 measures
Now we live in a new post COVID19 world and urgently have to restore a pace of already lost growth. Where the partnerships are able to realise their hidden potential. After work in b2b Swiss credit company and with banks, I remarked how to engage with partners — whether fintechs or traditional companies. Current crisis […]
Growth Marketing Case. Digital payment application
About Sonect AG Our solution, a financial platform (digital payment application) that makes cash withdrawals simpler and more cost efficient, offers a solution to 3 parties: For users: Our users have the opportunity to withdraw cash via their smartphone at over 2,300 points of sales all over Switzerland. We provide access to cash even in […]