How to create a Digital Marketing Strategy?

What is a digital marketing strategy? The digital marketing strategy is the process of articulating the vision, goals and opportunities — as well as the processes, people, technology and initiatives to execute them — to create deeper interactions with customers, more customized and personalized offerings and interactions, data-driven decision making, and customer experience models that […]

Digital Marketing trends 2020

1. The big brands of Chatbots have jumped on board. But the real power of artificial intelligence in marketing is only just beginning. From Gartner’s forecast: 85% customers instead of engaging with people, will use self-service options and chatbots. Due to the fact that millennials prefer to deal with customer service issues themselves. When it comes to […]

Customer retention after customer funnel

Last time it was about the third level of the sales funnel – conversion and purchase when you convinced the client and, Hallelujah, the client bought. Today we will consider what content and actions are needed to retain the client. And do your clients come back? Objective: secondary sales (upsell) and ideally to build a […]

The third level of the customer funnel. Action

The last time was about the 2nd level of the sales funnel or customer funnel – interest – how to create it? What content tactics and channels to use? Today we will analyze conversion or sales. 📌📌Briefly, the sales funnel concept is the same as the customer funnel and sales funnel, and AIDA model: Attention, […]

The second level of customer funnel. Interest

The last time was about the 1st level of the sales funnel or customer funnel – awareness – how to create it? What content tactics and channels to use? Today we will consider the second level of customer funnel – interest. 📌📌Briefly, the sales funnel concept is the same as customer funnel and sales funnel, […]

The first level of the customer funnel. Awareness.

Last time, we figured out how to map out the sales funnel. This time we will figure out how to fill it. The highest level of the marketing funnel is awareness (awareness of how many people have heard about your brand, product/service/app). Objective: To indirectly engage potential customers and build awareness of your products and […]

10 tools to map out a sales funnel

Do you often draw schemes or diagrams or visualize them?The last time we found out what a customer funnel is and what it is for. This time let’s talk about the visualization of process and tools. Honestly, that is not only about sales funnel processes, but also to describe any business processes. Mindmeister – allows […]

Customer acquisition funnel

As you requested, the beaten funnels of sales 🤓 If there is nothing new here, say about it in the comments, if something new is learned, share the post.A Customer Acquisition strategy is a process of attracting new clients to your business. The purpose of the process is to create a systematic, sustainable strategy that […]

Why your Ad in Google Ads does not work?

Customers who tried to set up ads in Ads periodically write me (I’m a Google certified marketer in Switzerland), they leaked a budget for a month, but didn’t get sales and disappointed in the channel. They say: the search ads do not work, Google steals money, everything is bad. I request access to their accounts […]

Sales Funnel, Customer Acquisition, Lead Generation. Common definitions

As you requested, Sales Funnels🤓Customer Acquisition strategy – the process of attracting new customers to your business.The goal of the process is to create a systematic, sustainable strategy that includes new trends and changes. It allows: 💰 to earn money, to cover expenses, to pay employees, to reinvest in growth; Show proof of work to […]