Tag Archives: CPM

Why your Ad in Google Ads does not work?

Customers who tried to set up ads in Ads periodically write me (I’m a Google certified marketer in Switzerland), they leaked a budget for a month, but didn’t get sales and disappointed in the channel. They say: the search ads do not work, Google steals money, everything is bad. I request access to their accounts […]

Checklist for advertising in Google Ads. Part 1

Preparation in our business – that is ALL. In order not to forget anything when you launching an advertising campaign, below is a list with which you need to check. A preparatory stage for an advertising campaign. ✔️Set Counters on your website Google Analytics and Yandex. Metrics. ✔️Set your goals: registration, newsletter subscription, checkout. ✔️ […]

How to set up search advertising in Google Ads?

Tab – Campaigns in the toolbar and ➕. In the drop-down list – New campaign. To start, select type: Search network: display ads in Google search, Bing, Yahoo; Display Network: Ads will appear amid the content on sites;Shopping Campaign: ads contain data about the goods and will appear in Google Shopping;Video ads on YouTube and […]

10 Free tools for SEO and search advertising

Free tools for SEO and search advertising that will be useful to you. Google Analytics (web analytics) and Keyword Planner. Selection of keywords for new marketing campaigns. The gold standard. Consumerbarometer – a cool thing for analyzing audience activity by country is good for entering markets in new countries. Google Trends. The service shows that […]

Sales Funnel, Customer Acquisition, Lead Generation

Common definitions. As you requested, Sales Funnels🤓Customer Acquisition strategy – the process of attracting new customers to your business.The goal of the process is to create a systematic, sustainable strategy that includes new trends and changes. It allows: 💰 to earn money, to cover expenses, to pay employees, to reinvest in growth; Show proof of […]

10 digital marketing tools to map out sales funnel

Last time we figured out what a funnel is and what it is for.This time is about process visualisation tools. It is not only about the processes of the funnel, but also how to describe the business and other processes. Mindmeister allows you to create maps of processes about anything. If there are many moving […]