I executed a full cycle of Digital marketing and advertising for FinTech+ AI Conference & marketplace in Zurich.
Understanding situation
- Founded in 2016 Swiss Finance + Technology Association in common with Elliot Capital and partners organized the FINTECH+ AI conference & marketplace in 2018.
- FINTECH+ AI conference in 2018 is the Swiss Global Marketplace, with a technology theme of artificial intelligence. Effectively connecting market-ready innovations from around the world with investors and corporate clients in Switzerland.
- Mission: to connect investors, startups, speakers, share the last market news and technologies’ applications.
Results of Digital marketing for FinTech+ AI Conference
Goals:
- Build a new recognisable brand from scratch for 4 months (!)
- Sell out more 200 tickets for visitors with cost 750 CHF;
- Sell out places for exhibitors;
- Build a digital presence on the internet from scratch with budget 0 CHF (social media);
- Build all digital advertisements in Google, Facebook, LinkedIn from scratch with budget 2000 CHF for 4 months.
Results of Digital marketing and advertising for FinTech+ AI Conference & marketplace in Zurich
- Campaign duration: 4 month
- Channels: Google Ads, LinkedIn, Facebook, Instagram
- Total followers: 1439
- Budget spent: 2 683 CHF
- Total impressions: 6 191 391
- Total clicks: 6 463
- Tickets sold: 100+
- Engaged exhibitors: 200
- Average conversion rate: ca 2.6%
I’ve to mention, all content for social media was provided by our team members as well as visual materials but all texts for advertisement were made by me. Further, I will show how I did it in detail. If you are interested in settings or specific things you may ask me all your questions directly.