Tips & Tricks – not only about AI…
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Digital Marketing trends
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1. The big brands of Chatbots have jumped on board. But the real power of artificial intelligence in marketing is only just beginning. From Gartner’s forecast: 85% customers instead of engaging with people, will use self-service options and chatbots. Due to the fact that millennials prefer to deal with customer service issues themselves. When it comes to…
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Product Owner vs Project Manager in FinTech
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Well being honest sometimes I get such assignment which called as a project manager but in the reality it is pure a product owner role. Another story is when a position assumes both roles as PM and PO in one person, it is hard but possible. The common things for both Product Owner and Project…
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The Checklist for Project Manager in FinTech
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Today I want to show you a hidden part of my work – Agile project management, and shortly present my checklist. The FinTech Project manager’s checklist is an inherent tool for the productive Project Manager. It doesn’t matter whether you run a project from scratch or taking over one that’s already been started. Project planning…
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Top 50 Fintech blogs for PR Part 1
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Following my FinTech Growth Hacking Checklist let’s talk about social media channels, also I included here blogs, different open topic-related platforms. Read my 50 FinTech media resources which I used for international promotion for my client. Additionally all of them perfectly fit for any kind of advertisement & SEO of your fintech project. 1. MEDICI: #1…
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Influencer marketing regulation. 16 different markets
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Let’s proceed with previous topic (all of them from the Growth hacking checklist for FinTech) and consider today a legal part of Influencer marketing. Well, for FinTech Influencer marketing work all rules below. Thus In the UK and the US appeared the rules. But common issue arises when there isn’t a monetary exchange or formal…
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Influencer marketing in FinTech Pro vs Contra
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Influencer marketing is also being used for fintechs. It builds brand awareness and hype, drive sales and possibly the best advertising channel amid a lockdown. Digital banks like Starling and consumer fintechs such as Plum, digital mortgage-broker Habito, Gen-Z banking app Zelf, Germany’s Vivid money, SME bank Penta, and Klarna actively experiment with influencer marketing We observe a…
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FinTech. How to increase your Customer base?
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For all fintech startups, companies and their services to fight with the risk of financial crimes such as: money laundering and terrorist financing is significant part of success to win client’s trust. Customers feel more comfortable with businesses that have security measures (Harward Business Review), so provide your potential clients security concerns to your customers. Implement…
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A/B testing. Best practices for FinTech
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Following my Growth marketing checklist for FinTech, which was written some posts ago, let’s consider today a A/B or Split testing. Imagine, you want to move a certain call-to-action (CTA) button to the top of your homepage instead of keeping it in the sidebar and improve its click-through rate. To A/B test this hypothesis, you…
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FinTech. Top 7 metrics to monitor. Product management
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To eliminate possible problems with your product management and mitigate risks, it is important to understand which metrics indicate them, and which reflect complete story about your customers, your business and the market, understand a correlation between them and leverage it. Operating in a high competitive sector, FinTech companies gathering big data feeds should ask…
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How to pass the Professional Scrum Product Owner I (PSPO I) assessment from Scrum.org
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The Scrum.org Professional Scrum Product Owner I (PSPO I) assessment is a 60 minute time boxed assessment where you answer 80 questions (in English) of multiple choice type, very similar in style to the Scrum Open assessment. It is super important, some of them you will meet at the exam. Just make the all for…
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