Let’s proceed with previous topic (all of them from the Growth hacking checklist for FinTech) and consider today a legal part of Influencer marketing. Well, for FinTech Influencer marketing work all rules below. Thus In the UK and the US appeared the rules. But common issue arises when there isn’t a monetary exchange or formal […]
Tag Archives: Influencer strategy
Influencer marketing in FinTech. Pro vs Contra
Influencer marketing is also being used for fintechs. It builds brand awareness and hype, drive sales and possibly the best advertising channel amid a lockdown. Digital banks like Starling and consumer fintechs such as Plum, digital mortgage-broker Habito, Gen-Z banking app Zelf, Germany’s Vivid money, SME bank Penta, and Klarna actively experiment with influencer marketing We observe a […]