1. The big brands of Chatbots have jumped on board. But the real power of artificial intelligence in marketing is only just beginning. From Gartner’s forecast: 85% customers instead of engaging with people, will use self-service options and chatbots. Due to the fact that millennials prefer to deal with customer service issues themselves. When it comes to […]
Tag Archives: digital
The third level of the customer funnel. Action
The last time was about the 2nd level of the sales funnel or customer funnel – interest – how to create it? What content tactics and channels to use? Today we will analyze conversion or sales. 📌📌Briefly, the sales funnel concept is the same as the customer funnel and sales funnel, and AIDA model: Attention, […]
The second level of customer funnel. Interest
The last time was about the 1st level of the sales funnel or customer funnel – awareness – how to create it? What content tactics and channels to use? Today we will consider the second level of customer funnel – interest. 📌📌Briefly, the sales funnel concept is the same as customer funnel and sales funnel, […]
The first level of the customer funnel. Awareness.
Last time, we figured out how to map out the sales funnel. This time we will figure out how to fill it. The highest level of the marketing funnel is awareness (awareness of how many people have heard about your brand, product/service/app). Objective: To indirectly engage potential customers and build awareness of your products and […]
10 tools to map out a sales funnel
Do you often draw schemes or diagrams or visualize them?The last time we found out what a customer funnel is and what it is for. This time let’s talk about the visualization of process and tools. Honestly, that is not only about sales funnel processes, but also to describe any business processes. Mindmeister – allows […]
Customer acquisition funnel
As you requested, the beaten funnels of sales 🤓 If there is nothing new here, say about it in the comments, if something new is learned, share the post.A Customer Acquisition strategy is a process of attracting new clients to your business. The purpose of the process is to create a systematic, sustainable strategy that […]
Why your Ad in Google Ads does not work?
Customers who tried to set up ads in Ads periodically write me (I’m a Google certified marketer in Switzerland), they leaked a budget for a month, but didn’t get sales and disappointed in the channel. They say: the search ads do not work, Google steals money, everything is bad. I request access to their accounts […]
Checklist for advertising in Google Ads. Part 1
Preparation in our business – that is ALL. In order not to forget anything when you launching an advertising campaign, below is a list with which you need to check. A preparatory stage for an advertising campaign. ✔️Set Counters on your website Google Analytics and Yandex. Metrics. ✔️Set your goals: registration, newsletter subscription, checkout. ✔️ […]
How to set up search advertising in Google Ads?
Tab – Campaigns in the toolbar and ➕. In the drop-down list – New campaign. To start, select type: Search network: display ads in Google search, Bing, Yahoo; Display Network: Ads will appear amid the content on sites;Shopping Campaign: ads contain data about the goods and will appear in Google Shopping;Video ads on YouTube and […]
10 Free tools for SEO and search advertising
Free tools for SEO and search advertising that will be useful to you. Google Analytics (web analytics) and Keyword Planner. Selection of keywords for new marketing campaigns. The gold standard. Consumerbarometer – a cool thing for analyzing audience activity by country is good for entering markets in new countries. Google Trends. The service shows that […]