Tab – Campaigns in the toolbar and ➕. In the drop-down list – New campaign.
To start, select type:
Search network: display ads in Google search, Bing, Yahoo;
Display Network: Ads will appear amid the content on sites;
Shopping Campaign: ads contain data about the goods and will appear in Google Shopping;
Video ads on YouTube and CCM;
Universal Campaign: Advertise Apps on Search, on Google Play, YouTube and CCM.
⚠️ Set one goal from:
- sale;
- potential clients;
- website traffic.
If these goals do not fit, then select – Create a campaign without specifying a goal.
On the next page – step 1, come up to the name of the campaign.
✅ In the – Location section, set up geo-targeting. Do not forget, you can exclude the place of display ads.
✅ In – Advanced Search, add – Radius for more coverage of the advertising campaign.
✅ Choose the languages that your clients use in browser settings.
✅ Choose your bidding strategy: manual and automatic. Enter a daily budget that you are willing to spend on advertising every day. Remember, Google can increase the expenditure of funds in 2 times. Calculate the max spending by the formula: daily budget * 30.4 (av. number of days per month). 🤓
Additional settings:
- Restriction of work of the advertising campaign (for example, a share);
✅ ad display time;
✅ extra links. So you can show the max number of suggestions for users;
✅ extensions;
✅ the mobile number and call will be directly from the phone. You need to configure the schedule of the show;
✅ product or service description;
✅ You can show ads to your audience in a specific city. Choose – People from target locations – and – People in excluded locations or interested in them; - tracking template for the effectiveness of search advertising.
After filling out the settings, create ad groups.
✅ Use strategies: 1 ad = 1 group or grouping of keywords (1 group and a few ads). Test and select the best.
An ad consists of:
- 3 headers; 30 characters
- 2 descriptions of 90 characters; * site addresses;
- display link.
✅ Be sure to use the keyword in it!
Extensions (additional links, updates, numbers) can be added from those listed at the campaign level.