Preparation in our business – that is ALL.
In order not to forget anything when you launching an advertising campaign, below is a list with which you need to check.
- A preparatory stage for an advertising campaign.
✔️Set Counters on your website Google Analytics and Yandex. Metrics.
✔️Set your goals: registration, newsletter subscription, checkout.
✔️ Link your Google Ads and Analytics accounts, Direct and Metrics.
✔️Set up the downloading of data about costs from Yandex.Direct to Analytics.
✔️Check suitable landings for all keys.
Besides:
✔️For an online store set up e-commerce in Analytics.
✔️If there are many orders by phone calls, set up the call tracking service. - Semantics selection
✔️ Collect the most important high-frequency key phrases.
✔️Make a list of medium and low-frequency keys.
✔️ Refine negative (minus)words.
✔️Separate campaigns into search and advertising.
3. Setting up an advertising campaign
✔️Set up time, language and geo-targeting.
✔️Specify the address, phone number and opening hours for your region.
✔️Add quick links.
✔️Add UTM tags to links
✔️Turn on linking for Metrics.
If necessary, customize:
✔️Retargeting in direct and remarketing in Google Ads
🤓 additional types of targeting in Google Display
About ads and selection of bids and strategy next time 🤓