Digital Marketing Strategy for Charity mobile app

Goals

Reach out to people in EU willing to participate in charity.
Create action plan how to promote iPhone app.
Support startup founders during business model validation.

Results

More than 1M of potential users have seen advertising.
Enough users were attracted to proceed with customer development and business model evaluation.

Customer

🇩🇪 Mercify Technologies GmbH develops is a social network and mobile app for raising money for charity by auctioning real-life meetings. Here anyone can organize and auction off meetings of any kind. Users can win a meeting with a celebrity, industry guru, or love of your life. To make it simple, Mercify is an eAuction for meetings with the money sent to those who need it. The app gives a chance to make friends, find partners, or even get professional advice. It is aimed to change our world for the better.

Our approach

I was really delighted to take this project. For me, charity was a new domain. I started from a charity market analysis and differentiated to technology adoption in charity. I understood the advantages and disadvantages of competitors and analyzed their strategies. Then I integrated into the proposed strategy the best practices of mobile app promotion and finished with an actionable plan of how my strategy can be implemented.
Taisiia Berg, partner