About Università della Svizzera italiana EMBA
The USI EMBA is a modular, Advanced Master in Management degree, taught in English, by an exceptional international faculty at the Università della Svizzera italiana.
Classes are taught partially on line for one day, and on site in Lugano for 2 consecutive days, Saturday & Sunday, on a monthly basis and for a duration of 14 months. The program is comprised by 12 core and 2 advanced courses.
The Entrepreneurship module will be held in California, United States, where students will have the opportunity to absorb Silicon Valley’s culture of Innovation.
The curriculum will conclude with a 3 months keystone consulting project, under the guidance of a professor, and culminate in the defense of the resulting thesis.
The USI EMBA 10 starts in September 2021 and continues through March 2023. The final deadline for submitting applications is August 31, 2021.
- The cost of the Executive MBA is CHF 52’000
- Apply before 30.09.2020 to get Early Bird discount of CHF 10’000 from your fees for 2021/2023.
The program fee is payable in 3 installments:
- 1 installment of CHF 2’000 is after confirmation of admission to the program.
- 2 payment of CHF 25’000 (20’000 with Early Bird discount?) is due in September 2021.
- 3 payment of CHF 25’000 (20’000 with Early Bird discount?) is due in September 2022.
Goals for 2020:
- Engage “early bird students” before 30.09.2020;
- Collect leads interested in Entrepreneurship module held in Dubai 21.11.2020.
Goals for 2021:
- Engage as many as possible students to EMBA program until August 31, 2021.
Berg Digital suggested a Holistic approach as a key to Increase sales & Brand awareness with low budget
We suggest to go beyond the borders of classical inbound and outbound marketing to unlock potential of acquired leads and existing customers.
We will target each level of the conversion funnel to optimize and improve the results expected out of that area. We will not make any changes ourselves in any system yet. It will be up to you to decide whether or not you wish to validate hypothesis we propose. You can hire us to run experiments during next phase, or let implementation to your existing contractors, or in combination.
In this case we will use the HADI framework
The HADI framework is a four-step process used for iterative improvement in product development, marketing, and problem-solving. It stands for Hypothesize, Action, Data, and Insight. This agile methodology helps teams test ideas, collect data, and draw conclusions to make informed, data-driven decisions and refine their strategies.
The detailed proposal you may read below