I’m delighted to show you a digital advertising case in luxury segment, where I executed a full process of digital advertising from scratch with building of a digital analytical architecture.
Luxury boutique company BABOCHKA has been a part of the luxury goods market since 1988. The company opened its first private boutique in Saint Petersburg, at the moment it is a chain of more than 100 Italian, French, American and English brands.
8 mono brand boutiques and shop-in-shop stores of the leading world brands — Armani Collezioni, Brioni, Emporio Armani, Ermenegildo Zegna, Fendi, Lanvin, Loro Piana and Valentino.
The last one is above 2000m2 and it is developed on 2 floors: on the 1 floor there are the monobrand stores of Chanel and Fendi separated by the Art Gallery.
On the 2 floor a big multibrand store for man and lady presenting top level fashion brands and several different categories of products including books, gadgets, toys, fragrances etc.
What were done for the luxury boutique and results of digital advertising in Google Ads.
- Duration – 2 months
- Daily budget 8 €
- Spent budget 426 €
- 13 groups with 5 ads in each
- Location – Russia & CIS
- Context advertising & Display ads. Without remarketing & Google shopping
- Real orders 586.
- 30% orders reached by advertising
- Every order reached by advertising costs = 2.7€
- CTR ~ 3,5%; Avg.CPC ~ 0,12€ = 7,76 Rub
- Average order value = 500€
- Avg. quantity orders in a day 9
- Impr. = 91 259
Pay attention this results without labor cost. The first setting takes 1-2 week (40h), after that I check it with real ads. On the second step I improve the setting and start global (or large region) advertising campaign.
I spend 1h in a day for a week to support and update + 2h to communicate with client and report. During 8 weeks of advertising campaign I spend 56h + 40h (on the first step).