How to promote flower shop in Zurich & London?

05 September 2017,   By ,   0 Comments

This is again a summary of marketing promotion strategy for 2 flower shop in 2 different countries – Switzerland – Zurich & United Kingdom – London.

A summary of marketing promotion strategy for 2 flower shop in 2 different countries - Switzerland - Zurich; United Kingdom - London.

Here I consider as digital channels as well offline or print advertising channels in the context of two countries. This summary was an urgent task wherefore it took 24 h or less.

Let’s clarify some conditions:

  • both flower shops (in Zurich & London) belong to the same chain;
  • this is a new business, no existing customer base;
  • shops offer quick delivery, but does not work 24h;
  • shops operate in upper-high (as they are located in central area), but not a luxury segment;
  • as an outsourced marketer, I have no impact on business development, owner defines feasible price strategy, provides exceptional quality of service, has creative florists and smiling salespeople, etc.

Some recommendations could be implemented at the current moment.


Don’t forget to see in full screen mode.

Read the previous post: Art & Food project. Advertising support of events

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