Growth marketing vision. Short working plan for Swiss company

24 January 2018,   By ,   0 Comments

This is a growth marketing vision for a Swiss company located in Lucerne. It’s a typical strategic plan of marketing activities to start with, based on a minimal budget and focused on a small team. Especially important for startups, because it contains the main steps for business development with the focus on the online actions.

My-Mountains.com Growth Marketing Vision for 2018 by Taisiia Berg, blonde.marketing

  • Founded in 2017 – a new project, no customer base nor partners network yet established – need to solve infamous “chicken and egg problem” to become succesfull
  • Mission: to choose and book unique and authentic mountain experiences with top qualified and selected local experts all year round
  • Goals:
    • create a trusted community marketplace for winter sport professionals and mountain lovers that can upload, search and book unique mountain experiences all over Europe;
    • propose a dynamic booking platform for favorite winter sport or mountain activity, connecting people to sport instructors, guides or other mountain lovers;
    • offer a large choice of unique mountain experiences created by certified, qualified and selected providers.


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Read the previous post: Website and social media strategy for a Spanish consulting company

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