FINTECH+ Artificial Intelligence Conference & Marketplace in Zurich. Digital marketing & advertising case

10 December 2018,   By ,   0 Comments

Swiss Finance + Technology Association in common with Elliot Capital and partners organised the FINTECH+ AI conference & marketplace in Zurich. It is the Swiss Global Marketplace, with technology theme of artificial intelligence. Effectively connecting market-ready innovations from around the world with investors and corporate clients in Switzerland.

As member Swiss Finance + Technology Association I was delighted to cover digital marketing side for Association and conference.

Mission: to connect investors, startups, speakers, exhibitors to share the last market news and technologies’s applications.

Goals:

  • Build new recognisable brand from the scratch for 4 months (!)
  • Sell out more 200 tickets for visitors. Minimal price 750 CHF;
  • Sell out places for exhibitors;
  • Build digital presence in internet from the scratch with budget 0 CHF (social media);
  • Build all digital advertisement in Google, Facebook, LinkedIn from the scratch with budget 2000 CHF for 4 months. 2

Results 

I’ve to mention the all content for social media was provided by our team members as well as visual materials but all texts for advertisement were made by me.

  • Campaign duration: 4 months
  • Channels: Google Ads, LinkedIn, Facebook, Instagram
  • Total followers: 1439
  • Budget spent: 2 683 CHF
  • Total impressions: 6 191 391
  • Total clicks: 6 463
  • Tickets sold: 100+
  • Engaged exhibitors: 200
  • Average conversion rate: ca 2.6% 

Further I will show how I did it in details. If you are interested in settings or specific things you may ask me all your question


Read the previous post: Digital advertisement for Swiss Publishing House


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