Meet a work – digital advertisement for my previous client – Swiss publishing house – Sandermoen Publishing
What was done?
At first I integrated Google Analytics into Shopify system by using piece of code, set account, goals, conversions there. Created Adwords account, set it and connected with Analytics, the same actions with Search Console.
All settings took 18 hours.
At second step I created texts in English for every book and website in general, and translated it to Russian and developed a visual row for all books with attention to their’s messages. Such way I covered search and display advertisement.
First our locations were CIS (post soviet countries: Ukraine, Estonia, Lithuania etc) region to check an interest to our product. The interest was very high but the client can’t deliver printed books there and were decided to target to only EU.
All took 24 hours.
The results of digital advertisement
A duration of our campaigns was 6 weeks since 27th of May till 9th of July.
Was spent 201 CHF
Impressions 2 256 385
Clicks 1 977
Read the previous post: Advertising campaign for ballet “Fairy Doll” in Zurich by Vaganova Academy of Russian Ballet.