Advertising campaign for ballet “Fairy Doll” in Zurich by Vaganova Academy of Russian Ballet.

28 February 2018,   By ,   0 Comments

The Vaganova Academy of Russian Ballet  was founded in 1738 at Saint Petersburg as the ballet school of the Imperial Theatre. It is one of the first ballet academies and of the most prestigious, throughout the ballet history. The pedagogical method developed by Agrippina Vaganova, a dancer, and teacher, is still recognized today as one of the most renown in the ballet world.

Advertising campaign for ballet “Fairy Doll” in Zurich by Vaganova Academy of Russian Ballet. Taisiia Berg

Swiss Stage AG hasn’t own website. Therefore I had to work without Google counter, remarketing, Tag Manager, Google Console.

A budget was restricted by 200 CHF

The goal was to fill the theatre and sell so much tickets as possible. Tickets were sold via third-party website (starticket.ch) – I hadn’t any access to a statistic  of sold tickets.

Results:

  • 3 weeks
  • 3 languages
  • 634K impressions
  • 4509 engagements
  • 203 CHF
  • Sold more 80% tickets = 1200 seats!


Read the previous post: Growth marketing vision. Short working plan for Swiss company

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